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Tissot is a Swiss watch brand that was founded in 1853 by Charles-Félicien Tissot and his son, Charles-Emile Tissot. The brand is known for its high-quality and affordable watches that combine traditional Swiss craftsmanship with modern technology.

Tissot produces a wide range of watches, including sport, dress, and casual watches for both men and women. The brand is also known for its innovative features, such as touch-screen technology and the T-Touch collection, which includes watches with touch-sensitive sapphire crystals that allow wearers to access a range of functions, such as a compass, altimeter, and thermometer.

In addition to its technological innovations, Tissot is also known for its collaborations with sports organizations, such as the NBA, MotoGP, and FIBA, and for its partnerships with ambassadors such as Tony Parker, Klay Thompson, and Deepika Padukone.

Overall, Tissot is a well-respected watch brand that offers a wide range of high-quality and innovative watches at an affordable price point.