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Panerai is an Italian luxury watch manufacturer founded in Florence, Italy in 1860. Originally known for producing precision instruments for the Italian Navy, Panerai started producing watches for the civilian market in the 1990s.

Panerai watches are known for their distinctive large size, cushion-shaped case, and minimalist design. They often feature luminescent markers and hands for legibility in low light conditions, which was a key feature in their early military watches.

Panerai offers a wide range of watches, including diving watches, GMT watches, and chronographs. They also offer a variety of materials, such as stainless steel, titanium, and precious metals. Panerai watches are typically powered by mechanical movements, with some models featuring in-house movements made by Panerai.

Panerai has a strong cult following and has been worn by various celebrities and notable figures, including Sylvester Stallone, Arnold Schwarzenegger, and Bill Clinton.