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Hublot is a Swiss luxury watchmaker founded in 1980 by Italian Carlo Crocco. The brand is known for its bold and innovative designs, which often incorporate unconventional materials and technology. Hublot is particularly associated with its signature "fusion" approach, which blends traditional watchmaking techniques with contemporary materials and design elements.

Hublot watches are often large and feature intricate movements and complications, such as chronographs, tourbillons, and perpetual calendars. The brand also produces a number of limited edition and special edition timepieces, often in collaboration with other brands or artists.

One of Hublot's most notable achievements is the development of the "Magic Gold" alloy, which combines gold with ceramic to create a scratch-resistant material that is harder than traditional gold. The brand has also experimented with other materials, such as carbon fiber, titanium, and sapphire crystal.

Hublot is a relatively young brand compared to many of its Swiss counterparts, but it has quickly gained a reputation for innovation and quality. The company is now part of the LVMH group, one of the largest luxury goods conglomerates in the world.